With a keen eye for spotting emerging beauty trends, Ashleigh Cometti has spent the last 15 years writing about beauty for top New Zealand's top beauty, wellbeing and fashion publications.

The pace and variety of her role as Viva's beauty editor has seen her travel the world to attend global conferences, PR launches and events, before translating those insights into practical, utility-driven advice for readers. She counts launching Viva's Beauty Awards in 2024 as one of her career highlights, which is now in its third year.