Popular Auckland restaurant and pub HeadQuarters Viaduct has generously offered firefighters tackling the SkyCity inferno free meals, drinks and a place to lie down.
In a heartwarming post on social media, HeadQuarters management told those who are battling the blaze to "don't even ring, just turn up".
"Hi fire crews, if you need a break or a lay down come to HQ," the restaurant, owned by Leo Molloy, wrote on Facebook.
"The food and drink is on us while you're dealing with this fiasco.
"Don't even ring, just turn up. We know you, you know us, you're gold, and we owe you this.