The specialist Screen Auckland team at Auckland Tourism, Events and Economic Development (ATEED) played a significant part in bringing The Shannara Chronicles to the region, and helped the production to make the most of both Auckland Film Studios and the region's unique locations.
Screen Auckland manager Michael Brook congratulated The Shannara Chronicles' producers on the publicity generated at Comic-Con: "We were delighted to help convince the producers to come to Auckland with a production that is worth tens of millions to our local economy. The project has employed more than 300 local crew and extras, and will add to our growing reputation as a screen production location."
In the trailer, The Shannara Chronicles' Executive Producer Jon Favreau says: "The talent that's been assembled, the variety of locations, the beautiful backdrop of New Zealand - it really establishes the world of The Shannara Chronicles in a way that separates it from other genre tales."
In his blogsite last month, Terry Brooks wrote: "I am in awe of the sets, both indoors and out, which are so much better than I had any right to hope for. I think the writers have done an incredible job with turning the book [The Elfstones of Shannara] into a TV series."
Ash vs Evil Dead, which is currently in production in Auckland for Starz Entertainment, is the long-awaited follow-up to the classic horror film franchise The Evil Dead. The 10-episode first season is executive produced by Sam Raimi, Rob Tapert, Bruce Campbell, the original filmmakers of the franchise, and Craig DiGregorio - executive producer and showrunner. The series' cast and creators, including star Lucy Lawless are taking part in a panel discussion at Comic-Con and its trailer has been revealed online.
Saban Brands' Power Rangers has been made in Auckland for more than a decade, and is one of the top rated and longest running kids' live-action television shows (now in its 22nd season). At Comic-Con, the cast and crew of Power Rangers Dino Charge is offering sneak peeks of upcoming episodes, exclusive giveaways, and a Q&A session.
It has been a boom period for Auckland's screen production industry. In addition to the international television and feature films, there have been a range of international television commercials for household names such as Samsung, Lipton Tea, Ford, and BMW in the past year; and major local productions slated for Auckland this year include Lee Tamahori and Robin Scholes collaboration The Patriarch, and Toa Fraser's next feature film 6 Days.