In the European and American trail-running world, the Salomon International team is at the very forefront, scoring 60 race wins last year.
But when six Salomon runners line up for today's Vibram Tarawera Ultra Marathon, the team will be out to have a great time, not just to race hard.
"We're in New Zealand for two weeks to film an episode of Salomon Running TV, with the Ultra as a highlight of the trip," European-based Kiwi Anna Frost said.
Frost recently placed third in El Cruce de los Andes, in South America. Last year she won the Trans-Vulcania (Canary Islands) and The Speedgoat (United States), and was second at Cavalls del Vent (Spain).
"Salomon International has a fantastic team atmosphere. It's a reflection of trail running as a sport. We're out to do as well as we can, but most of all, we're out to enjoy the experience," Frost said.