The first Bay of Plenty Coast'n Country Cycle Challenge will begin in Whakatane this Sunday.
Described as a ride achievable for all, the 100km cycle challenge travels along a scenic route starting at The Strand in Whakatane and ending at Mount Maunganui College.
It is a mostly flat ride and takes in beaches, kiwifruit orchards and countryside.
Organiser Steve Hall said the cycle challenge was set to be an annual fixture.
"The BOP Coast'n Country Cycle Challenge is an event over mainly flat terrain, and the hill work is only moderate - a ride achievable for all with a bit of training. Accept the challenge and be one of the riders that competed in the inaugural BOP Coast'n Country Cycle Challenge," he said.