A car has crashed into a tree in Ohope, leaving the driver of the car dead at the scene.
The crash happened on Pohutukawa Ave about 1.30pm.
A St John spokesman said it appeared the woman in her 60s had suffered a seizure while driving.
A Rotorua Daily Post reporter at the scene said the car had flattened several letterboxes before crashing into a tree beside the footpath.
The St John spokesman said the driver was dead when paramedics arrived.