A ram-raid at Michael Hill Jewellers in Whakatāne overnight is believed to be linked to several other incidents around the wider Bay of Plenty.
Two offenders were caught on CCTV ramming the front of The Strand store with a white flat-deck ute, smashing, then gaining entry through the shattered glass door.
The camera footage shows the two offenders, well covered to conceal their identities, using a tomahawk to smash the store's glass cabinets and making off with thousands of dollars in merchandise.
Senior Sergeant Al Fenwick said a car stolen from Taupō was believed to be responsible for the offending, after ram-raids in Taupō, Rotorua and an attempted break-in in Awakeri.
"They don't look particularly professional at what they do, but they are all covered up," Fenwick said.