Whakarewarewa - The Living Maori Village has sponsored an international conference, putting Rotorua on people's bucket list.
The tourist attraction's sector marketing head for India and Asia, Vishal Sharma, said the trip wasn't just about promoting Whakarewarewa Village.
"We sponsored the event to represent New Zealand as a country, Rotorua as a destination and Whakarewarewa as a place to experience Maori arts and culture."
More than 300 people attended the PHD Commerce Ambassadors meet in New Delhi last week and Mr Sharma was there promoting New Zealand.
"We want to spark a curiosity for Maori culture around the world," he said.