New Zealand's surging popularity as a visitor destination is fuelling demand from international travel and tourism buyers wanting to come to Trenz 2016, the $30 billion tourism industry's premier annual trade event.
Trenz 2016 is on in Rotorua from May 10 to 13 and will be attended by 356 travel and tourism buyers from 28 markets.
That's the highest number of buyers since 2007 and up 10 per cent on Trenz 2015, said Chris Roberts, chief executive of the Tourism Industry Association New Zealand (TIA) which manages the event.
"With 300 New Zealand tourism operators exhibiting, Trenz promotes the best visitor products we have to offer the world's travellers. In addition to reconnecting with well-established operators, the buyers will be looking for new and different experiences they can sell to consumers in their home markets."
Mr Roberts said interest in Trenz was incredibly strong this year. The event is at capacity, with waiting lists for both exhibitors and buyers.