Volcanic Hills will debut its yet-to-be publicly named first sparkling wine at this year's Harcourts Dancing with the Stars in Rotorua (HDWTS).
The Rotorua winery has announced it is contributing $14,000 worth of wines to be served exclusively at the August 5 hospice fundraiser.
"We can think of nowhere better for it [the first sparkling wine] to make its debut," the company's co-owner and co-winemaker, Brent Park, said.
Mr Park, a contestant in last year's inaugural HDWTS, said joining the event's sponsorship stable was a perfect fit for the winery.
"It is a high-quality event with old fashioned decorum that suits the traditional values we as a company have," he said.