A series of 10 short videos has been produced to help farmers protect water quality in the region.
The farmer education project has been funded by the Bay of Plenty Regional Council's Low Nitrogen Land Use Fund.
The Good Management Practice videos, that run for three to five minutes, have been produced by Landconnect, and feature farmers from the Lake Rotorua Primary Producers Collective talking about various initiatives they have implemented to reduce nitrogen and phosphorus loss from their land.
Proposed rules to help protect Lake Rotorua will require most local farmers to substantially reduce nitrogen losses by 2032.
Bay of Plenty Regional Council integrated catchments general manager, Chris Ingle, said the videos would help other farmers in the catchment as they made changes on their own farms to improve their nutrient management practices.