Seven people have been injured, two seriously, following a crash between two vehicles in Ngongotaha.
A St John ambulance spokesman said they were called to the scene about 4.31 this afternoon, with an ambulance arriving shortly afterwards at 4.51pm.
It appeared there were a total of eight occupants in the cars and seven of them had been injured, he said.
Two of them were in serious conditions and the others sustained moderate injuries, he said.
They were transported to Rotorua Hospital, some by road and others by a rescue helicopter, about 5.17pm.