One person has died and another has been left with moderate injuries after a car crashed into a power pole in the Eastern Bay of Plenty.
The single vehicle crash occurred on Reid Rd near Ruatoki just after 6pm on Wedneday.
Police said the driver failed to negotiate a moderate left hand bend and as a result the vehicle crossed the centre line colliding with a concrete power pole.
The 36-year-old passenger died as a result of injuries sustained in the crash while a 33-year-old driver was transported to Whakatane Hospital with moderate injuries.
Both alcohol and speed are contributing factors in this crash.