"The City Focus is on the table for serious discussion and it is one of the polarising objectives ... getting it right is the most crucial part of revitalisation."
Rotorua Chamber of Commerce chief executive Darrin Walsh agreed there was increased investment and confidence.
"Since October, early November that business confidence was going up. There was increased investment and revitalisation. We started to see less empty shops - there's activity.
"There is really good stuff going on. What ... we need is this to continue for the next six to 12 months and then Rotorua will be humming."
New buildings going up, like the Countdown in Fairy Springs Rd, were proof things were looking up in Rotorua.
"Business owners have now started to invest more in their own businesses, and started to employ more. We are seeing more jobs."