Rotorua's winter festival is over and the city has lost the Raggamuffin festival to Auckland - but now the city can celebrate its first Tulip Fest.
Tulip Fest Rotorua is the brainchild of the Inner City Focus Group which, working in conjunction with the Rotorua District Council, wants to promote the city's wonderful spring gardens which produce around 40,000 tulips each year.
Tulip Fest co-ordinator and Rotorua businesswoman Sabine Willemsen said the start of the festival would be weather dependent as tulips needed a number of decent frosts before blooming around mid-September, but would probably be the last week of September.
"We want to celebrate the beauty of what's already here in Rotorua and the tulips are very popular with our visitors every year in spring," Ms Willemsen said.
"While we look at doing new things all the time we tend to overlook what we already have here."