Great service can be the difference between success and failure, says television MasterChef Ray McVinnie.
Mr McVinnie will be back in Rotorua tomorrow to let the city's hospitality and retail service providers into a few service secrets at his day-long workshop at the Princes Gate Hotel.
The event was organised by Raising the Bar - an initiative run by a group of passionate Rotorua business people who want to help Rotorua become the best place in the country for friendly, efficient and high-level service.
Mr McVinnie said he was invited to Rotorua in June to do an appraisal of hospitality culture and service standards.
"I'll tell you what I found and tell people what I think they need to do," he said.