As I write this article, the Easter weekend is about to begin. It's a busy few days for Rotorua with many locals travelling to other parts of the country for a short break and thousands of tourists visiting our city to make the most of all we have to offer.
Locals and visitors alike have one thing in common. They will be using our roads over this busy weekend and the need to be vigilant while behind the wheel is all the more pressing.
Each of us has a personal responsibility to be careful on the roads. To drive safely, paying extra attention around crossings and schools and spreading the message that alcohol and cars don't go together. The Government too has a role to play and road safety continues to be a priority in our second.
Last week, Associate Transport Minister Michael Woodhouse launched the Safer Journeys Action Plan 2013-15, a continuation of the successful Safer Journeys policy from 2011 to 2012.
Safer Journeys builds on a vision of a roading system increasingly free of serious injury and deaths by 2020. Already, work under the strategy has seen the Government progress actions for improving the safety of young drivers, while targeting drink-drivers and other high-risk drivers.