The page's creator has said the page was intended as a joke.
"There have been some people who haven't taken the joke the way it was intended."
A number of other towns around the country were featured on the page, including Oamaru, Masterton, Dargaville and Queenstown.
Rotorua MP Todd McClay said the people behind Facebook page S**t Towns of New Zealand should apologise. Photo/File
Mr McClay pointed out that Rotorua was popular with visitors from around the world.
"Rotorua is a great place to live - millions of visitors think so each year. Our population is growing almost as fast as our reputation as a high quality international tourist destination.