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Three Kiwi sustainable swimwear brands to watch, including the world’s first zero-waste label

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Weekend writer·Bay of Plenty Times·
7 mins to read

Fashion designers Emma La Rocca, Adria Oelofse and Amy Till have each built successful swimwear lines that prioritise sustainability. Now, they’re reaping the rewards, with all three Bay of Plenty designers selling worldwide.

Emma La Rocca

Emma La Rocca sells her swimwear to customers in 30 countries. Photo / Alex Cairns
Emma La Rocca sells her swimwear to customers in 30 countries. Photo / Alex Cairns

Pioneers rarely fly under the radar, but Emma La Rocca’s way of doing things is against the grain.

She is the creator of the world’s first zero-waste swimwear label Emroce, made inside a small cabin studio in her backyard.

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