Rotorua Canopy Tours, Kaitiaki Adventures, and Redwoods Treewalk have been announced as three of seven winners of the new prestigious Qualmark 100% Pure New Zealand Experience award at a ceremony hosted at Parliament.
The seven winners among 41 finalists celebrated during the awards ceremony in the Banquet Hall at the Beehive in Wellington on Wednesday night.
The winners were congratulated by Tourism Minister Kelvin Davis, who also hosted the ceremony.
The awards recognised excellence in visitor experiences that embodied sustainable tourism practices and hosting, and a commitment to 'Tiaki - Care for New Zealand', a tourism industry initiative to encourage travellers to care for people, place and culture while in New Zealand.
The awards were sponsored by Qualmark, Air New Zealand, and Tourism New Zealand.