This week a video that shows a child on a bus attempting to help a nearly unconscious woman believed to be her mother, has led to an official police investigation in the US city of Philadelphia.
It had 400,000 views before it was flagged up to the police.
"While it is helpful that so many people emailed and called us after viewing the video, there were many people on the bus who witnessed this as it was occurring and took no action at all," said Anne Marie Ambrose of the Philadelphia Department of Human Services.
"Child abuse is a community problem, if you see or know that a child is being abused or neglected, you should report it immediately."
The same is true of the Hamilton boy. Since when was it acceptable to be voyeurs of such social ills and not act on them?