Maori Language Week 2016 is going to be positive, relevant, energetic, fun and exciting.
It will show New Zealand there is a place for the Maori language in our stadiums, on our sports fields, in the news and in social media. It will also show the country that te reo Maori is a language for all New Zealanders.
The campaign will run from July 4 to 10.
The theme for this year is "te reo tautoko - behind you all the way" which is about using te reo Maori to support people, to inspire and to cheer on.
Continuing with last year's approach, the Maori Language Commission will develop 50 phrases in te reo Maori that are simple to use, even for those with little or no grasp of the language. To ensure the phrases carry momentum, over and beyond the campaign week, the commission will hang them off sports events, starting with the Olympics and other popular sports codes and events that occur throughout the year.