Could you imagine having the ability to make billions of dollars and choosing not to? Or what about having the character, competence, opportunities and networks to become an outstanding world leader who has the ability to make a huge positive difference in the lives of many people but choosing not to?
Mark Twain once said: "The man who does not read has no advantage over the one who cannot." Why would we choose not to read when we can, especially when there are many who cannot read?
I don't know about you but many of the opportunities I have had in my life have come through reading, whether it was a letter, note, text, email or advertisement someone sent me to consider.
There were also loads of articles, reports and books to read to complete qualifications, others for enjoyment and yet more for making important personal and business decisions.
Reading matters.