Te Arawa Fisheries has appointed Chris Karamea Insley as its new chief executive.
The board said Insley would be based in Rotorua.
Te Arawa Fisheries board chairman Ron Roberts said the seafood and fishing industry was facing a range of challenges and issues including growing competition, pressures on wildstock fisheries and turbulent trading conditions internationally.
"Chris brings us a depth of knowledge and experience in the fishing industry both nationally and internationally and has deep connections across the sector, with government and with other Maori businesses," he said.
Insley has a BCom from Massey University and an MBA from the University of Waikato, where he was also the Kevin Roberts Sustainability Award recipient.