Taupo is enjoying a bumper summer holiday season, with some retailers and accommodation outlets reporting their best season ever.
A new pedestrian counter installed in Taupo's town centre in November has recorded high pedestrian counts since the end of December.
The highest count so far this year was on Saturday, January 2, with 9706 pedestrians. The busiest week of the summer holiday season was for the week beginning Thursday, December 28.
Towncentre Taupo general manager Julie McLeod said although official figures had yet to come for January, the word on the street was that some retailers and hospitality outlets had their best summer.
"The cafes have been busy. One of the local sushi places told me they have had their best summer ever and the Starlight Cinema reportedly sold out on rainy days, which means there have been a lot of people in town. Spirits are high and people are happy," she said.