Frogs, monkeys and umbrellas are just a few of the words that can be used to describe the tasty decorated treats sold at numerous businesses around Rotorua to raise money for the SPCA.
Today marked the annual and national SPCA Cupcake Day, which aims to raise money for the thousands of animals the charity cares for each year.
Rotorua SPCA centre manager Sue Kennedy said all the money raised for Rotorua SPCA would go towards bettering the welfare of the animals.
"Everything it takes to get an unwell, neglected or abused animal back to health and ready for a new home."
Ms Kennedy said it was early days and she couldn't say how much would be raised, but "every little penny raised is going to count".