The Tarawera Ultramarathon has been awarded $300,000 to help build its international profile.
The announcement was made on the eve of today's race, the sixth in its history and with a field of more than 800 runners including a record 190 international athletes from 27 countries.
Associate Tourism Minister and Rotorua MP Todd McClay yesterday announced the Government investment via its Major Events Development Fund.
The event usually includes a 60km, 85km or 100km race that takes runners from Rotorua to Kawerau on a range of trails beside lakes, through forests and across geothermal landscapes.
Due to the weather, today it's been shortened to 55km and 65km distances.