Cycling advocates have been among those to come out in support of the city's Green Corridor, after claims from some business owners that the project is harming trade.
Yesterday the Rotorua Daily Post reported that a number of Hinemoa St businesses were urging customers to sign a petition to reinstate car parks given over to the new cycleway, with one claiming thousands of dollars in lost revenue since construction began.
Harm Zuidmeer of the Rotorua Cycle Action group said, while he understood the concern of some businesses, the Green Corridor represented a desire to make the CBD accessible to more people.
"A road has a singular use function. A footpath has a multiple transport function," he said.
"It is the purest sense of public space - a road is a way to get to that public space."