As the countdown to Christmas begins, two Rotorua supermarkets are giving generously to help families in need this holiday season.
Rotorua's two Countdown stores, on Fenton St and at the Central Mall, are giving a total of $1000 worth of groceries to the Salvation Army food bank, as part of the Rotorua Daily Post Christmas Appeal.
Last month the Rotorua Daily Post launched its annual Christmas Appeal with the Rotorua Weekender and The Hits 97.5FM, selecting the Salvation Army Foodbank to receive donations of food and cash.
Fenton St Countdown assistant store manager Keith Amos said Countdown had supported the Salvation Army for years.
"The company sees it as a great charity that works tirelessly to help New Zealanders in difficulty," he said.