Rotorua's tourism students are excited their industry is expected to grow exponentially during the next 10 years.
Tourism Industry Association chief executive Chris Roberts said research, which forecast the tourism industry's labour market needs from 2014 to 2025, showed the Bay of Plenty was the third-largest region tipped for employment growth, expected to grow 40 per cent from 2014 to 2025.
Yesterday, at Trenz 2015, he said there would be a huge need for skilled hospitality and tourism workers throughout New Zealand.
"Some regions will require more workers than others. Regions like Auckland and Otago attract a large proportion of international visitors, driving localised labour demands higher."
He said Queenstown was already struggling to find labour.