The community-orientated staff at Sport Bay of Plenty are used to helping people of all ages lead healthy and active lives.
So it is no surprise non-perishable food items are overflowing out of two massive collection boxes sitting in the organisation's staff room.
Staff members have been bringing in items including cereals, canned corn, jellies, spreads and even Christmas treats like biscuits and chocolates which will be donated to the Rotorua's Salvation Army Foodbank.
Sport Bay of Plenty active families advisor Lena Kairau said donating to the foodbank was important, especially leading up to the festive period.
"It is a really challenging time of year for some families," she said.