Rotorua's i-Site visitor centre is turning blue and gold as the team throw their support behind the Bay of Plenty Steamers.
The visitor centre and i-Site has set up a special area to provide details of the games and sell merchandise, as part of a plan to get people excited about the team.
Rotorua Visitor Centre and i-Site manager Graham Brownrigg said it was all about throwing support behind the team.
"What we are trying to do is back the Steamers. They don't have a base or a focal point here."
The area includes details of coming matches, as well as the opportunity to buy merchandise.