When Rotorua's Rio Panapa heard this year's Lakeside concert is to highlight homegrown talent, he jumped at the chance to be involved.
His band, Sons of Zion, has just been announced as one of the acts among the star-studded line-up of what will unashamedly be local-linked talent at Lakeside 2018 - Whenua #itsabouthome.
Panapa, who has been based in Auckland since 2002, grew up in Rotorua and regularly went to the iconic concerts with his family.
So when this year's artistic director Richard Anaru got hold of Panapa on the phone and started talking about his theme for this year's concert, Panapa immediately knew he wanted to be involved.
"It was really cool when Richard first called me. He was talking more about the kaupapa and that's what immediately drew me in and I really supported what he was about."