Black smoke billowing from a fire on View Rd in Rotorua can be seen from as far away as the CBD.
A Fire and Emergency NZ spokesman said a fire at a commercial building on View Rd was reported about 12.30pm.
![Fire crews are battling a large blaze in Rotorua. Photo / Supplied](https://www.nzherald.co.nz/resizer/v2/WSGLQSI6VZY2QFKHSHUJXFZUWU.jpg?auth=423241d4ae709442202c8b594db7b9a51a3cad6bfce5d0307d3f5d8d4fe6331f&width=16&height=13&quality=70&smart=true)
The two-storey building, which is about 20m by 30m, was well involved when crews arrived, he said.
There are five fire crews at the scene and another two on the way.