The $60 million expansion at SCA Kawerau is a big vote of confidence in the town and the wider Bay of Plenty, says local MP Todd McClay.
Mr McClay was among about 100 people who attended the official expansion opening at the tissue production site yesterday.
He said SCA Hygiene Australasia could have invested the money anywhere in New Zealand or Australia so it was "a big vote of confidence" that it chose Kawerau.
Mr McClay said that was due to the "hardworking and experienced workforce" in the town and wider region, the strong local council backing and the site's proximity to geothermal resources, forests and the Port of Tauranga.
SCA Hygiene Australasia president Peter Diplaris said the expansion would secure a Kiwi-made future for its popular toilet and tissue brands and boost local exports of some products.