"The programme is about working together to protect and restore water quality in 12 Rotorua lakes for the enjoyment and use of future generations.
"Its purpose is to enable a sustainable economic, lifestyle and cultural future for our lakes, which will be achieved by improving and protecting overall health and water quality.
"We wanted to create awareness around the programme and what we're trying to achieve for the future, and a photo and video competition is a great way to do that.
"So come and get involved," she said.
"We all love our lakes and it's up to us all to make the changes needed."
Ms Creagh said, although a great deal of work had been done to date to clean up the lakes, there was still much to do.
"Something that appears to be working well might only do so for a relatively short time. Restoring our lakes is about finding long-term solutions using the best science we have available.
"We want lakes that we and future generations are able to swim in, drink from and sustain our kai. Share with us what you love about our lakes and go into the draw to win."
The Hits street team will also be out and about at different Rotorua lakes from tomorrow until January 3 with giveaways.
The competition runs until January 31. Those entering need to share a short video or photograph on the Rotorua Te Arawa Lakes Facebook page. For more information or to enter the competition, go to the Facebook page.
Contest details:
* Share a short video or photo of what you love about the lakes to enter
* For details go to the Rotorua Te Arawa Lakes Facebook page
* Closes January 31
