Players taking part in this weekend's Bayleys National Sevens tournament in Rotorua are being given a message from one of their key sponsors.
ACC is a supporting sponsor of this year's tournament and is warning players on the rugby field, the best technique also happens to be the safest technique - so playing safe doesn't mean you'll be a less effective player.
"We're a strong sporting nation and that's great, because sports deliver so many benefits, such as improved fitness and wellbeing," said ACC's programme manager sport, Isaac Carlson.
"But the popularity of sports in New Zealand is also reflected in injury statistics, with almost 400,000 sports and recreation related ACC claims received annually. "We're certainly not telling Kiwis to ease up on their sports.
"Our message is to keep playing, but make sure you follow some basic injury prevention guidelines. That way, you'll be able to get the most out of your sport, and not experience the time out and disruption to your life than can result from an injury."