An "organisational realignment" that created seven deputy chief executives at Rotorua Lakes Council was devised in part by at least six of the seven people who took the roles.
On March 25, Williams wrote to council staff introducing the idea of the change proposal – called "Preparing for our Future".
His email stated Covid-19 had changed the way the council worked and there was an increased expectation for the council to show a "strong leadership role".
"The executive team has evaluated these challenges and opportunities and evolved our thinking on how our organisation can best respond. We are now ready to share our ideas with you," he wrote.
At the time, the executive team included all five group managers and the chief executive's office manager, all of whom became deputy chief executives. It did not include the corporate planning and governance manager, who became the district leadership and democracy deputy chief executive.
Williams' email also invited staff to information meetings about the organisational realignment proposal scheduled for March 29.
Just over an hour after the beginning of the last staff information meeting that day, Williams emailed staff to say the seven deputy chief executives had been appointed.
The documents also reveal at least six of the seven deputy chief executives helped develop the organisational realignment and set high-level responsibilities and objectives for the roles and their teams.
The deputy chief executives also received and processed internal staff feedback on the changes, with multiple references throughout the documents to the deputy chief executives receiving feedback and processing it.
On April 19 Williams wrote to staff:
"The deputy chief executives will need a bit of time now to assess and consider your feedback.
"Please keep talking to your managers and the deputy chief executives to grow your understanding and share your views."
The council withheld the internal feedback from staff from its official information response as it was "provided in confidence", but provided collated questions and answers that had appeared on the staff intranet.
Those revealed concerns from staff about the responsibility for overall council strategy being "decentralised" and whether the changes would help the council to "create an inclusive and conducive work environment where employees feel secure and happy" and "workplace equality and changing outdated attitudes".
In June, the council produced a document detailing the final outcome areas and "functional groupings" for each deputy chief executive.
It said the chief executive's group - overseen by the chief executive's group deputy chief executive - would include managing "the political interface with the mayor and deputy mayor".
Objectives for success would include managing reputational risk to the council, "strong strategic direction", "enabling residents to live their best lives" and "exceeding expectations".
It said the chief executive's group would manage "chief executive office / support and assist chief executive, executive support, mayor's office".
Released documents also included the presentation Williams gave to elected members on September 9, titled "A better us".
The presentation described the coming changes as an "organisational evolution" and proposed to "pivot" from a responsibility for service delivery, to ownership and outcome delivery focus.
Another slide stated: "Evolution process: getting ready to go, change, go. 'A better us'."
A March staff presentation stated: "Why we're doing this: To ensure that we are best prepared to respond to current and future challenges".
It said "new executive leadership roles" had been created "with a clear focus and enhanced accountability" and named the seven deputy chief executives appointed to the roles.
Among the documents was also a June 16 email Williams sent to council staff, revealing the internal reaction to the widespread media coverage about the seven deputy chief executives.
He claimed the media had "speculated on salary increases" and "incorrectly reported" one person had received a salary increase of at least $40,000, saying it was "simply not true".
However, incorrect information had been disseminated by the council.
The $40,000 figure was reported by Local Democracy Reporting in the Rotorua Daily Post based on information provided via the council's communications team.
The council did not advise the Rotorua Daily Post of the council's error nor did it clarify, until prompted, that some employees were already earning more than their pay brackets.
Rotorua mayor Steve Chadwick had previously expressed support for the changes, extending her congratulations to Williams for the move in a council meeting. She had also said the majority of the council supported it.
Questions unanswered
Local Democracy Reporting asked the council for attributable comment for this article on September 16. It also asked for clarification on some matters, such as an organisational hierarchy and what respective budgets each deputy chief executive was responsible for.
It asked, among other things: if the deputy chief executives had job descriptions yet, what managing "the political interface" meant, and why reputational risk was not the responsibility of the communications manager.
It also asked when, specifically, the deputy chief executives were appointed and whether the council viewed deputy chief executives receiving and processing staff feedback on the changes as a conflict.
At that time, the deputy chief executives had draft job descriptions but titles and pay rises had been implemented. At the time, Williams said the job descriptions were "finalised to the point where they're mostly done".
Following multiple deadline extensions, the council did not provide comment in time for the deadline.
He said the council was changing its approach and its way of working to meet the community's needs and the realignment was prompted by heightened expectations of the council.
The expectations were of "significant scale" and in an environment of "total uncertainty in the local government sector".
"This organisation is asked to do more, deliver more, be more successful.
"That requires exceptional leadership."
How you got this information – and what information you don't have
Local Democracy Reporting requested documents and communications relating to the organisational realignment on June 29 this year.
Typically, official information responses are returned within 20 working days.
However, the council advised the original request, which included not just documents but also communications related to the organisational realignment, would likely incur a substantial cost or be denied.
As a result, Local Democracy Reporting varied the request to limit it to communications between tier one staff and/or tier two staff, and/or tier three staff and or communications team, but the council warned this would also likely incur a cost of $2,280.
Local Democracy Reporting varied the request to only include documents, not communications.
These variations reset the 20 working days timeframe, and on the August 5 the council advised an extension of a further 20 working days. The documents were supplied on September 3, three days earlier than estimated.
The council released the emails from Williams to staff on July 22.
Local Democracy Reporting also invited the seven deputy chief executives to be profiled – including exploring what they hoped to achieve in their roles, their background and expertise – in mid-July, but the council declined.