More than 4000 new accident claims for injuries to Rotorua school-aged children have been made during school holidays since April 2012.
Up to the end of this year's July holidays, the claims had cost ACC more than $1.5 million.
Rotorua Lakes Council safe community project co-ordinator Chris Webber said regular safety messages should be kept in mind in the Christmas break.
"Safekids is running a giveaway promotion reminding us to check around cars before reversing, while Plunket continues with car seat safety programmes. Rotorua Aquatic Centre continues to show great results from those learning to swim ...
"We just all need to get in behind it as a community and keep the ideas and support coming."