Families were able to make memories with Santa while also helping to raise funds for a local cause.
Photos with Santa were available at Markets Twelve 21 last week, and proceeds from the special photo opportunity have been to used to raise funds for Age Concern Rotorua.
Age Concern Rotorua manager Rory O'Rourke said it was fabulous they had been selected as the recipient of this fundraiser.
"It was a surprise and out of the blue. We've been thinking about what we could do with the money raised and we have a couple ideas."
He said one was that they could give some money to their volunteers to buy a small gift for people they visited who were lonely and isolated.