The Rotorua Salvation Army Foodbank has been inundated with generosity from the community - with one person handing over a cheque for $10,000.
A urgent call for help was made this week by the organisation as food stocks were fast dwindling.
Rotorua commanding officer Bill Millar said he was collecting donations at various drop-off points yesterday.
"It's going splendidly. I've spent quite a bit of time gathering up contributions at the Rotorua Daily Post and Work and Income who had a huge collection donated from their staff, and at the church and of course the foodbank," Mr Millar said.
"We are absolutely delighted with the response, people are very generous."