Standing up to bullying is akin to being part of the Bay of Plenty Steamers, according to prop Joe Royal.
Members of the ITM Cup team were in Rotorua yesterday to promote tomorrow's match against Taranaki and to also share an anti-bullying message developed with Bully Free Bro.
Royal was joined at Malfroy School by Te Aihe Toma, Zak Hohneck and Ziggy Fisi'ihoi.
The Step Up challenge encourages students to stand up for those who have been bullied, team up and to speak up.
"You're Malfroy School, you're a whanau, a team," said Royal. "We're a team, I look out for these boys and they look out for me."
Children had a chance to ask questions, including if they had been bullied at school, and there were fun games, such as a press up competition between Steamers, students and teachers.