Red stags are sneaking into shop windows on Tutanekai St - providing a fun Christmas hunt for the young and young at heart.
The Rudolph Red Stag Reindeer Hunt is part of the Light Rotorua campaign.
Light Rotorua committee member Matt Browning said 15 shop windows on Tutanekai St and in the CBD contained reindeer in the shape of the Red Stag.
The hunt was a community-based initiative, he said. "There are 15 clues for 15 shop windows.
"We are trying to give people a reason to be in town and make Christmas a fun time.