The last direct flight from Rotorua to Sydney left on Saturday afternoon, but all is not lost for Rotorua Airport.
Deputy mayor Dave Donaldson said the airport would focus on obtaining regular Rotorua to Queenstown flights, and look to capitalise on surplus land at the airport.
Since 2009, the council had paid $9.13 million to Air New Zealand as part of a "joint venture marketing" programme to keep the flights in Rotorua.
Rotorua Airport, the Rotorua Lakes Council and Air New Zealand announced the termination of the Rotorua to Sydney direct flights in October. They said the budget was best invested elsewhere - a decision supported by the airport company and Air New Zealand.
Mr Donaldson said the airport played a crucial role in the city's economy. "We are looking at different ways to increase direct services between Queenstown and Rotorua, if we can get them. That's been clearly identified by Destination Rotorua as contributing to the length of stay and the number of international visitors.