The city's top two leaders kicked off the Rotorua Bike Festival by cycling to work as part of the festival's Go By Bike Day.
Rotorua Mayor Steve Chadwick and Deputy Mayor Dave Donaldson met up en route at City Focus, one of a number of Go By Bike Day refreshment stations set up around the city by Sport Bay of Plenty.
Mrs Chadwick said it was great so many people were cycling to work and to school, and she hoped they would continue doing so after the festival.
"Rotorua is fast developing a reputation as a cycling mecca and the Bike Festival is certainly helping build on that reputation," Mrs Chadwick said.
"Apart from the obvious health benefits of cycling, and the environmental advantages from a reduced number of vehicles on our roads, Rotorua's mountain biking offering is giving a real boost to our local economy by attracting people from all over the world."