Give an absolute beginner a rod - and a bit of knowledge - and they will catch a trout. That's what makes trout fishing in Lake Rotorua an essential.
Rotorua Daily Post trout fishing expert Bert Robinson said Lake Rotorua was teeming with fish and on a good day he lands 60 fish in a six-hour session.
People travel from all over the country - and the world - to experience what he and others can every day.
"Anyone, of any age, ability, fitness, can have a reasonable expectation of catching a trout," he said.
"We have 13 lakes and five rivers easily accessed from Rotorua, there's a huge number of styles whether you're fishing from a boat or from the lake's edge."