Wahine Tū, Wahine Toa - that's the call from Sport Bay of Plenty and local physical activity providers as they encourage women to get active.
The call to action is in response to Sport New Zealand research that shows women spend 12 per cent less time participating in physical activities in any given week than men.
To address the gap, Sport Bay of Plenty has teamed up with 18 activity providers across the Bay of Plenty to run the Spring Starter Series for women in September and October.
This series offers low-cost and beginner-level recreation activities - which in Rotorua includes netball, swimming lessons, Indian dancing, a Waikite Gym JTK Boxing four week challenge, aqua zumba, and waka ama.
Recreation team leader Sonia Lynds says the series is all about breaking down barriers to participation, and encouraging women to get active and try something new in a fun, non-competitive environment.
"We know that time, family commitments and knowledge about who to connect with or where to find a suitable activity are significant barriers to female participation.
"We therefore need to find ways to help women overcome those barriers and meet the national activity guidelines that recommend adults do at least two-and-a-half hours of moderate or 1.25 hours of vigorous physical activity spread throughout the week."
Sonia says women want activities that are fun, social, safe and non-judgemental, and they value activities that fit around their other commitments.
"Women can also have a really positive ripple effect on those around them as they are great at encouraging friends and family to also get involved."
Armed with those insights, Sport Bay of Plenty has been working with local community activity providers to pull together a range of non-competitive and social activities for the Spring Starter Series.