Rotorua's Karen Te O Kahurangi Waaka-Tibble has been appointed to a newly-created senior executive position at Te Tumu Whakaata Taonga New Zealand Film Commission.
Waaka-Tibble will hold the position of Pou Whakahaere and be responsible for ensuring the effective implementation of the commission's Te Rautaki Māori strategy announced last month.
Waaka-Tibble is a producer with extensive experience in governance, culture, intellectual property rights, iwi and community organisations as well as active involvement in Māori screen issues.
New Zealand Film Commission chief executive Annabelle Sheehan said it was her wide-ranging career that made Waaka-Tibble such an asset to the commission.
"The span and depth of her experience will be invaluable as we head into the important next phase of Te Rautaki Māori. She has an extraordinary mix of skills and expertise as well as significant connections in the industry and with government.
"I am so pleased to welcome her to the NZFC and I believe she will have an enormous impact on our culture here and on the future of the New Zealand screen industry," Sheehan said.