A sea of yellow marched down Memorial Drive on Saturday for Rotorua's first HopeWalk.
About 100 people dressed up in yellow, the colour of hope, to raise awareness of suicide and depression.
The walk was organised by Chris Smith and Thomas O'Leary, who thought of the idea after attending the Hamilton event.
Smith said she was proud of the turnout and would like to make it an annual event.
"It was such a great event. So many people came together to talk about their experiences with suicide and depression and that's what the walk was all about."