Rotorua will have a purple hue to it next month as the city takes part in World Alzheimer's Month.
Alzheimer's Rotorua - which is rebranding its name to Dementia Lakes - community liaison Lynne Luke says, during the week starting September 18, some businesses will have purple balloons being displayed in conjunction with the vision for Rotorua to be dementia friendly.
The Night Market that week will also have purple lighting with the idea to raise awareness of dementia, she says.
"We really want to destigmatise this neuro-degenerative brain disease."
Alzheimer's Rotorua will be changing its logo along with its name on September 26.